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Summer Aesthetics at Avalon Mall

Newfoundland is currently in the peak of summer and Avalon Mall has something for every style. Soak up the sunshine and make a splash this summer with these trends! 

Join us as we explore some of the best styles of the summer and bring you the must-have looks that’ll turn heads and keep you feeling cool all season long.

“That Girl”

The That Girl aesthetic has been trending on TikTok for months and we’re hooked. Picture the perfect pilates outfit, manicured nails, and a sleek and smooth hairdo that’ll work for anything.

Get this look by picking up a matching athleisure set, versatile classic jewelry pieces, and finishing it with sneakers that will take you everywhere you need to go. Top the look off with flawless nails that can be achieved with an at-home mani or by getting your nails done at #1 Nails or Glamour Secrets conveniently located inside Avalon Mall.


Barbie is the event movie of the summer and dressing up in your hot pink best is the unofficial uniform of the movie theatre. There are countless collaborations to shop from for your perfect Barbie fit including Aldo, Urban Planet, Claire’s, and many more.

For your best Barbie look, think pink and bright colours, fun details like feathers or rhinestones, and dolllike platform heels. No detail is too feminine or over-the-top for this aesthetic.

Twee Revival

Fashion is forever cyclical and this quirky, early 2010’s indie aesthetic is back in a big way! Picture an updated and modernized version of Zooey Deschanel in New Girl. Staples of this style include colourful tights, cute cardigans and blouses, and quirky accessories.

For an updated version of this look for 2023, choose ballet flats or loafers that keep the look cute but also comfortable for summer adventures. Find preppy printed skirts and blouses and pair them with fun accessories to top off the look!

Gothic Glamour

With Jenna Ortega in the spotlight as our Scream Queen and a new season of Wednesday on the horizon, goth fashion is back in a big way.

Keep it cool for summer by picking some signature gothic-inspired pieces and mixing and matching them with your summer essentials. Dr. Martens offers a sandal version of their staple boots that is perfect to transition you from summer to early fall. Top it off with a moody, dark lip or bold eye to complete your look.

Coastal Granddaughter

The Coastal Granddaughter style is where timeless elegance meets relaxed beach vibes, perfect for the August heat. Whether you’re strolling along the beach or visiting Water Street, this style exudes effortless sophistication with coastal charm.

Achieve this look with breezy oversized blouses, nautical touches such as stripes of seashell jewelry, and comfortable sandals that will take you anywhere you need to go.

What look will you be rocking for the rest of summer? Let us know down below! Follow us on our socials to see more upcoming styles, events, and updates from Avalon Mall.

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St. John's, NL

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