Since 1996, Samuel & Co. Apparel has offered affordable, high quality ladies clothing for the classic career, casual, and evening female fashion consumer. Samuel & Co. carries a range of brands,  featuring Vince Camuto,  Frank Lyman  and Joseph Ribkoff, which allows it to cater to a wide demographic from its 10 stores across Atlantic Canada.

Introducing the downtown boutique feel to the shopping mall environment, Samuel & Co.  offers stylish wardrobe selections in both feel and look. Founded as a spinoff to Pseudio Clothing Company, which has 20 locations across Atlantic Canada, Nancy Holmes began Samuel & Co., the namesake to her first son, as an extension of women’s fashion for a consumer base that is more in search of casual wear and career outfits. With a target market of both young mothers and career women, this has resulted in increasing consumer demand for clothing styles and sizes more in tune with this market segment.