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2024 Summer Fashion

As summer settles in with longer days and warmer temperatures, it’s time to switch up your wardrobe. Whether you’re strolling through the mall or planning your next outdoor adventure, this season’s styles offer something for everyone.

From the rustic charm of Cowboy Core to the effortless elegance of linen and knitwear, discover how to elevate your wardrobe with key pieces like elevated activewear and chic matching sets.

Join us as we explore the hottest trends in fashion to help you look your best all season long.

Cowboy Core

Are you hitting up any country music concerts this summer? The cowboy core trend is making waves in the fashion world, blending rugged Western elements with contemporary style for a look that’s both nostalgic and refreshingly modern. 

This aesthetic draws inspiration from classic cowboy attire, incorporating key pieces like distressed denim, fringed pieces, and iconic cowboy hats, while bringing in some modern flare like pops of lace and on-theme graphic tees. 

Ideal for everything from music festivals to casual day outings, the cowboy core trend offers a versatile way to embrace a timeless, adventurous spirit while staying effortlessly chic.

Elevated Sports Wear

Elevate your sportswear this summer with a blend of functionality and fashion-forward design. Whether you’re hitting the tennis court, golf course, or looking to upgrade your general sportswear, Avalon Mall has got something for you. 

Lightweight fabrics that you can easily move in are essential to play or practice to the best of your ability, combined with stylish cuts, colors, and details enhances both performance and aesthetic appeal. Perfect for those who prioritize both fitness and fashion, elevated sportswear provides a polished, contemporary look that’s ideal for a variety of settings, ensuring you stay stylish and comfortable wherever you go.

Matching Sets

Matching sets are the ultimate go-to for effortless summer style offering a seamless blend of style and convenience that’s perfect for the summer season. These coordinated ensembles, featuring tops and bottoms made from the same fabric and design, offer a chic and cohesive look without the hassle of mixing and matching. 

Whether it’s a breezy linen set for a beach day or a vibrant printed combo for a casual outing, matching sets provide a polished yet relaxed vibe perfect for warm weather. They are versatile, easy to accessorize, and can be dressed up or down, making them a classic summer wardrobe staple.

Summer Knitwear

Although you may associate knitwear with chillier months, these lightweight knit pieces can bring a cozy vibe to your wardrobe while still being breathable and cool enough for the summer! From airy crochet tops, open-knit sweaters, and soft, sleeveless knit dresses that offer texture and style without the bulk. 

Knit pieces can be perfect for layering over swimsuits or pairing with shorts and skirts. These summer knitwear pieces transition seamlessly from beach days to evening outings. It’s a versatile choice that combines comfort and fashion, making it a must-have for those looking to stay stylishly comfortable all season long.

Lightweight Linen

Linen is the ultimate summer fabric choice for all wardrobes. Linen is lightweight and breathable, perfect for hot summer days , while being versatile. 

Linen blazers, dress pants, and breezy yet classy dresses can be a sophisticated piece, perfect to keep you cool in the office, or on a night out, while relaxed shirts, pants, and shorts bring a comfy and casual vibe to your look. The natural texture and subtle wrinkles of linen add a touch of rustic charm, while its versatility allows it to be dressed up with accessories or kept simple for a minimalist appeal.

Embrace linen for a stylish, comfortable, and sophisticated summer wardrobe that effortlessly transitions from day to night.

What’s your Summer 2024 look? Follow us on Instagram and let us know what you’ll be rocking this season.

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Our Guest Services Centre is located next to Scotiabank and offers a wide variety of services to assist you.

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48 Kenmount Road

St. John's, NL

A1B 1W3

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